- The company began testing a feature so that users can check the Stories they post on Instagram from Facebook.
- In August of last year, Facebook announced a change in the name of its two most used applications.
- In its three major services, Facebook has a total of more than 6.75 billion active accounts
Efforts to integrate its three major platforms remain among Facebook’s priorities.
The company led by Mark Zuckerberg has wasted no time in realizing this plan considering that the possibilities and opportunities that the movement offers are many.
Integration intentions
For just over a year it was already known that Instagram, WhatsApp and other Facebook properties were working to unify their services.
In August of last year, Facebook would have announced a change in the name of its two most used and downloaded applications worldwide, and now this change has become visible.
The first big move in this regard came from information that ensured that Instagram could leave its direct messages function to adopt Messenger as a direct communication system.
The report came from The Verge, a medium that has indicated that Facebook has begun to unite Instagram and Messenger chats in a new update that is now available for both iOS and Android.
Now this integration process seems to have a new movement which will play with one of the most important assets for Instagram.
Instagram Stories Hit Facebook
In recent days, the company began testing a feature so that users can check the Stories they post on Instagram from Facebook.
This new possibility, which was tested with a limited number of users, would allow users of both platforms to share a greater amount of content and interact in different ways.
For now, it is possible to post stories to Facebook from Instagram; however, there is still no function that works in reverse, at least available to the general public.
The truth is that with this function that Facebook is testing everything could change. As shown in some images shared by various users, on the details that are known about this new possibility, it is known that once the Instagram story appears on Facebook, it would be identified with a border that adopts the characteristic colors of the social network of The filters.
Additional. This material could only be viewed by users who follow the account that publishes the storie on Instagram and who have their Instagram and Facebook profiles linked.
This information has been confirmed by a Facebook spokesperson for The Verge who detailed that it is a “limited test” for some users.
The Data Game
Although it is still impossible to define if this function will reach the bulk of the public, the truth is that it is one more effort of the Zuckerberg company to achieve the unification of its services, where the real attraction is in what in advertising terms the empire of social media could offer.
Together, in its three major services Facebook has a total of more than 6.75 billion active accounts , which are divided into platforms that are used by consumers in a totally different way.
This provides a vast and interesting database that, when crossed, can deliver greater and better findings on digital consumer behavior, information that is of special value for any advertiser in current times.
