The success of TikTok is exceptional. Such a success has inspired many players in the market. Everyone today has or works on a similar platform. Snapchat officially unveils Spotlight.
Following the impressive success of TikTok , it is not really surprising to learn that many other companies want to know such success in their turn, and more especially since TikTok could be banned outright from the States. -United. There would then be a great void to fill, void that other social media platforms would be happy to fill. As Snapchat !
Snapchat formalizes its Spotlight platform
It’s for this reason that, again, we’re not really surprised to learn that Snapchat has been working hard over the past few months on its own TikTok-style platform, a platform dubbed Spotlight. The idea of Spotlight is quite similar to that of TikTok. Users can post short, funny, quirky videos that don’t necessarily fit into their Snapchat account. A bit like having TikTok integrated directly into the Snapchat application.
Direct competitor of TikTok
Snapchat isn’t the first to launch its own alternative to TikTok, but the company is hoping it can attract a number of content creators. To do this, she announces at the same time the creation of a dedicated fund of 1 million dollars which will be awarded to the most popular creators on the application every day until the end of this year 2020. In other words, hurry yourself to post content that could go viral if you want a slice of that cute $ 1 million pie.
As said, Snapchat is not the first to position itself in the TikTok niche. Instagram has launched its own take on it, a service dubbed Reels, but it’s still far too early to know if these new platforms will be able to poach the creators of TikTok. At present, TikTok is still fully usable in the United States, with the app ban having been postponed to a later date. With the arrival of the new government, it is also difficult to know if this ban is still on the agenda or not. And if so, by when? One thing is certain, it wouldn’t hurt content creators to look for alternatives …